Recently, the New York Times declared that picture books are essentially dead.
Really? Take a look at this:
Does that look dead to you?
As a primarily-picture-book-author like me, the idea that picture books are done for is a terrifying prospect. But rather than cringe on a corner of my bed and cry (before starting work on the novel I’ve always intended to write), I’ve been wondering if the problem is not so much that parents don’t want picture books anymore for their kids, but perhaps that parents don’t know how awesome the newest generation of picture books truly are. (For proof, please watch my trailer above again!)
The competitive nature of the picture book market really has led to an overall increase in quality. Today’s picture books are leaner (by which I mean shorter), meaner (by which I mean cooler), better books than their twenty-year old counterparts. As author and illustrators, how do we get that word out to buyers?
Increasingly, the answer has got to be to use high-tech tools to heighten interest in our low-tech products (books).
Most authors have websites, ranging from the basic to the byzantine. Many authors have blogs (or at least mean to). But for my most recent picture book, QUACKENSTEIN HATCHES A FAMILY, I went a little bit further: I had a book trailer made. read more »